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Ideas are the lifeblood of innovation. Without new ideas, development in all areas stagnates, be it new products, services, ways of doing things, or new solutions to old problems. The appetite in society for the new, for the next big thing, is insatiable; hence the long queues outside shops selling the latest model. A business that can keep coming up with new ideas, that can keep one step ahead of the competition, is likely to do well.